Strategic Marketing Team leader (Premium Gift, Thugkru)

Our client specializes in premium corporate gifting and custom printing solutions, offering tailored products that elevate brand presence and strengthen business relationships. With a focus on quality, innovation, and seamless service, they provide end-to-end solutions for businesses across various industries.

Key Responsibilities

Strategic Planning & Leadership

• Develop and implement short-term and long-term marketing strategies aligned with the company’s growth objectives, aiming to scale profitability from 150K to 1.5M.
• Work closely with the CEO, Sales Director, and Product teams to align marketing initiatives with the company’s overall expansion strategy.
• Lead and manage the marketing department, overseeing teams specializing in Branding, Performance Marketing, Content Development, and Design.

• Design and execute result-driven marketing plans, focusing on lead generation, conversion rate optimization, customer acquisition cost (CAC), and return on investment (ROI).
• Develop and manage a structured marketing funnel, covering all phases from brand awareness to customer retention.
• Ensure efficient budget allocation across online and offline channels while continuously monitoring key performance indicators (KPIs).

• Establish the company as a leading provider of Premium Corporate Gifting & Custom Printing Solutions.
• Oversee the creation and execution of brand messaging, creative campaigns, and marketing materials to enhance brand visibility and differentiation.

• Supervise a comprehensive omni-channel marketing strategy, ensuring a seamless customer experience across various touchpoints:
• Digital Channels: Website, Paid Advertising, SEO, Email Marketing, LINE CRM.
• Offline Channels: Trade shows, corporate events, and strategic partnerships.
• Develop and implement personalized communication strategies to engage corporate clients and key stakeholders effectively.

• Conduct market research, competitive analysis, and customer behavior studies to identify new business opportunities and market trends.
• Work alongside the product development team to introduce new products and service models that align with industry demands and customer expectations.

• Demonstrated success in Performance Marketing or Lead Generation, with a track record of measurable results.
• Experience in B2B, Printing, Gifting, or Customizable Products is highly desirable.
• Strong business acumen with the ability to formulate and implement commercial marketing strategies.
• Proven leadership experience, managing teams of 4-10 or more employees.
• Proficiency in marketing tools, including Google Ads, Meta Ads, LINE OA/CRM, GA4, HubSpot, and Pipedrive.
• Excellent English communication skills, with the ability to engage international clients effectively.
• Entrepreneurial mindset, with a growth-oriented and strategic approach to business development.

• Annual performance bonus based on company performance.
• Hybrid working.
• Social security benefits.
• Accident insurance.
• Provident fund.
• Parking for employees.
• Exclusive premium gifts for employees.