Job Description
Objectives:
- Lead innovative marketing strategies to position the game as a top choice for SEA gamers.
- Drive engagement and retention through creative campaigns.
Role:
Oversee regional marketing efforts, build strong collaborations with local teams and partners, and analyze data to guide decision-making.
Responsibilities:
- Design and execute impactful regional marketing campaigns.
- Manage partnerships with influencers, agencies, and community leaders.
- Analyze data and insights to optimize marketing performance.
- Present marketing strategies and results to stakeholders clearly and effectively.
- Mentor junior team members and foster a creative work environment.
- Oversee budgets, timelines, and cross-functional coordination.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related fields.
- 5+ years of regional marketing experience (gaming and digital products preferred).
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing principles and best practices.
- Creative thinker with strong presentation skills.
- Proactive and detail-oriented with excellent organizational abilities.
- Excellent communication and writing skills in English and local languages.
- Proven leadership skills with the ability to guide and inspire a team.
- Ability to work independently and as part of a team.
- Proficient in Google Workspace (Docs, Sheets, Slides) and data tools (e.g., Google Analytics, Tableau).
- Passion for gaming and deep familiarity with SEA gaming markets.
Expectations:
- Develop campaigns that exceed engagement and performance goals.
- Provide strategic guidance to the marketing team and inspire creativity.
- Ensure alignment of campaigns with the overall business strategy and objectives.
- Lead brainstorming sessions with the marketing team to generate innovative ideas.
- Analyze campaign performance data and adjust strategies accordingly.
- Mentor junior team members, providing feedback and career development support.
- Prepare and deliver presentations for internal teams and external stakeholders.
- Participate in regular team meetings to provide updates and insights.
