Media Planning Manager (Hybrid Media Planning)

ADK Thai Co., Ltd. is an affiliated company of ADK Holdings Inc., Japan’s third-largest full-service advertising agency. Our philosophy is to be unique in the market, with a best-in-class combination of creativity and media. 

We focus on customer experiences that engage across all touchpoints, effectively connecting consumer insights with brand vision, and activating our client business.

We are now looking for a new leader to join our executive team to reinvent and further grow the agency for the future:

Media Planning Manager (Hybrid Media Planning)

Role:

• Hybrid media planning.
• Develop and executing media strategies in collaboration with clients and internal teams.
• Manage media budgets, ensuring cost-effective planning and execution.
• Oversee media plan development, including research, negotiation, and placement.
• Monitor and analyze media performance, making data-driven adjustments as needed.
• Foster relationships with media vendors and partners.
• Ensure all media plans meet the client's objectives and KPIs.

Job Description:

• Create and manage comprehensive media plans across digital, print, TV, and other channels.
• Collaborate with creative teams to align media plans with creative strategies.
• Analyze market trends and audience data to optimize media plans.
• Conduct competitive analysis to inform media strategy.
• Negotiate with media vendors to secure the best rates and placements.
• Track media expenditures and adjust plans to stay within budget.
• Responsible for overall media objectives and strategies that fulfill client business objectives.
• Participates on new business pitches and other areas of importance on departmental and agency levels.
• Drive performance media strategies and performance according to client requirements & targets
• Beyond the media task itself but love the creative work and understanding also can initiated and recommending how creative will work integrated on each platform under the communication big idea.

Job Qualifications:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• Minimum of 5-7 years of experience in media planning (online base is a plus), within a media agency or creative agency.
• Proven track record in developing and executing successful media strategies.
• Extensive experience across multiple media channels, including digital, print, TV, and social media.
• Deep understanding of media research, strategy development, and campaign optimization.
• Strong analytical skills, with the ability to interpret data and translate insights into action.
• Excellent negotiation skills and experience working with media vendors.
• Strong communication and presentation skills.
• Up-to-date knowledge of industry trends and new media platforms.
• Strong problem-solving abilities and a strategic mindset.

Location : Shinawatra Tower 3, Vibhavadi Rangsit Road.

Benefits.

• Medical Benefit : OPD, IPD
• Group Life and Accident Insurance
• Dental care 
• Provident Fund
• Annual Health Check-up
• Car parking fee 
• Annual leave 
• Personnel leave 
• Sick leave
• Hybrid work