Marketing Communication Assistant Manager

Marketing Communication Assistant Manager (Quinn)

Job Description

• Strategic Planning & Content Development

  • Plan and develop comprehensive marketing communication and content strategies exclusively for Quinn.

  • Establish and consistently maintain a unique brand voice for Quinn while ensuring messages and communications are cohesive, impactful, and aligned with the overall brand direction.

  • Conceptualize and execute seasonal campaigns for Quinn, including the creation of both offline and online content (e.g., window displays, digital content, lookbooks, and other marketing materials).

• Social Media & Content Coordination

  • Plan and schedule content and key messages for social media channels (Facebook, Instagram, Line OA, EDM, SMS) exclusively for Quinn.

  • Create storytelling concepts for seasonal campaigns and digital content for Quinn, including generating original copywriting and maintaining consistent messaging.

  • Collaborate with cross-functional teams to align messaging across all communication platforms and ensure timely content delivery for Quinn.

• Production & Execution

  • Work closely with the art director to coordinate and oversee the production of photoshoot campaigns, lookbooks, and digital content for Quinn.

  • Manage and negotiate all production costs across all four brands, ensuring efficiency and budget compliance.

  • Coordinate with third-party vendors (e.g., media agencies, stylists, photographers, event organizers, PR agencies) to execute photoshoots and marketing activities for Quinn.

• KOL & Celebrity Collaboration

  • Identify, select, and manage relationships with celebrities and key opinion leaders (KOLs) to endorse and amplify Quinn’s brand visibility across multiple platforms.

  • Oversee and manage KOL partnerships from initial outreach to content delivery, ensuring alignment with brand objectives and timelines.

• Project Management & Execution

  • Identify new market opportunities and execute projects that support new product launches and strategic marketing initiatives for Quinn.

  • Develop and manage marketing communication budgets and project timelines, ensuring all initiatives stay within scope, on schedule, and maintain high-quality standards.

  • Coordinate with graphic designers to deliver artwork and marketing materials aligned with Quinn’s brand guidelines and campaign objectives.

• Performance Monitoring & Reporting

  • Monitor and analyze marketing performance across all channels, including Pinterest, to evaluate the effectiveness of campaigns and suggest improvements.

  • Provide regular reports and insights to management on key performance indicators (KPIs) and marketing outcomes.

• Qualifications

  • Bachelor’s degree or master’s degree in marketing, communications, or a related field.

  • Minimum of 3-5 years of experience in marketing communications, or a similar role.

  • Proven expertise in managing multiple brands and social media platforms, especially Instagram and Pinterest.

  • Experience in luxury or fashion industry is preferred.

  • Strong project management and organizational skills with attention to detail.

  • Excellent written and verbal communication skills in English and Thai.

  • Ability to collaborate effectively with internal teams and external partners.

  • Creativity and a strong eye for design, storytelling, and brand identity.

  • Proficiency in digital marketing tools, social media analytics, and content management systems.