Job Description
Responsibilities
Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales , Marketing, Trust & Safety, Global Marketing & manage an annual calendar to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.
- Devise B2B marketing communication strategy to inspire and influence clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations.
- Drive and execute end-to-end integrated marketing campaigns including lead generation, events, scaled education, partner upskilling, content marketing, email marketing, social media, press releases, and more.
- Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.
- Manage regular reporting on business marketing initiatives and results, especially for quarterly planning (OKR), reporting (QBR) and annual planning.
- Drill into the performance of marketing channels, especially events, to track and draw actionable insights and best practices.
- Support budget management, including the allocation of budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.
- Partner closely with regional teams and local markets to drive synergy, business alignment and uplift performance for the Thai market
Qualifications
Minimum Qualifications
- 5+ years of professional experience in marketing, communications, consulting or business strategy.
- Ability to thrive in a rapid, agile, and often ambiguous growth environment.
- Good understanding and appreciation of the business landscape and culture in Thailand.
- A team player and collaborator, strong relationship-building and leadership skills.
- Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
- Excellent in project management.
Ability to quickly complete/execute large volumes of work with high quality and attention to detail. Preferred Qualifications
- Proven experience in media, advertising or technology industries preferred.
- Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred.
- Passion for TikTok marketing, and up for the challenge of building something from the ground up.
