Graphic Designer - Bimbi Italiani Logo Redesign

BimBi Italiani is a global non-profit organization promoting Italian language, traditions, and heritage amongst:

a. Italian children, teenagers, young adults and families living abroad; and

b. non-Italian with a love and curiosity for Italy.

Bimbi Italiani connects Italy with the world promoting cultural interconnectedness and exchange. Objective and design process

We are looking to create a new logo for BimBi Italiani that reflects the organization's mission, vision, and identity. The goal is to:

● Align the visual identity with our target audience and international reach.

● Represent our core values: Creativity, Connection, Italian Identity.

● Ensure scalability across various communication materials—from educational content for children to institutional presentations.

● Define a suitable future use for the child mascot “Mario.”

We are looking for a designer that can deliver three logo proposals to submit for an external audience voting process. We are not looking for just three static logo options. We request a collaborative, interactive process between the designer (design team) and BimBi Italiani.

We expect to:

● Receive initial proposals (sketches or concepts)

● Provide structured feedback

● Work together through rounds of refinements

● Finalize three logo proposals to submit for an external voting process

Deliverables: Three logo proposals to submit for an external voting process

● Full-color version

● Monochrome version

● Color palette and fonts used

● Brief concept note description explaining rationale and symbolism

● Final editable files (AI, SVG, PNG, PDF)

● One pager logo brand guide/e-book covering: Typography, Colors (Pantone, HEX, RGB), Spacing and placement, Use cases and visual mockups

● Additional: recommendation on how to use and place without our branding identity our current branding mascot (Mario) placement.

TIMELINE: 10 Days

What We’re Looking For

We are looking for a Graphic designer to create a new logo for BimBi Italiani that professionally, modernly, and flexibly represents our global, educational, and cultural identity, with the following qualities:

● Proven experience in developing visual identities for organizations in the educational, cultural, or social sectors

● Ability to design for diverse target groups, including children, families, and institutional partners

● Strong graphic and typographic sensitivity, combined with a clear understanding of visual communication strategy

● Solid grasp of international branding principles, with a flexible and inclusive design approach

● A collaborative mindset and openness to creative dialogue throughout the development process

Application Submission: Please send your:

● CV and Resume

● Portfolio showcasing relevant design work - with a focus on branding and logo.

● Project and financial proposal.