CRM and Data Analytic Officer - Marketing Team

Responsibilities:

• Business Collaboration and Requirement Gathering - Work closely with business teams to identify and document requirements aligned with business strategy.
• CRM and Campaign Analysis - Conduct pre- and post-campaign analyses to support CRM planning and evaluate campaign effectiveness.
• Data Visualization and Reporting - Develop and deliver visualization reports for business teams to better understand data insights.
• Data Transformation and Insights - Use data analytics, visualization, and predictive modeling to transform raw data into meaningful business insights.
• Data Analysis and Reporting - Analyze data using statistical techniques and provide ongoing reports to stakeholders.
• Customer Segmentation - Define and manage customer segmentation to analyze preferences, behaviors, and needs for tailored marketing strategies.
• Customer Surveys and Feedback - Design, conduct, and analyze customer surveys to gather insights on satisfaction, preferences, and experiences.

Qualifications:

• Bachelor’s degree in Data Analytics, Marketing, Statistics, or a related field.
• Proven experience in data analysis and visualization, preferably within marketing or CRM contexts.
• Proficiency in CRM platforms and data analysis tools (e.g., Google Analytics, Power BI, etc.)
• Excellent communication and presentation skills.